During the lockdowns, to preserve public health, many “stay at home” periods now exist.
Businesses are now well aware that the dominant format of 2021 is online advertising to draw attention and maintain interest.
One only has to focus on the rapid exposure of events, say for example the speed of the “Black lives matter” broadcasts. This coverage having a huge impact internationally.
In terms of brands, 1000 and more are out there, many lacking a good reputation. In some instances, this is of no concern to producers, as exposure is critical if sales are stimulated.
Nevertheless, it is imperative to assure one’s consumers that one operates in a “brand-safe” environment. This entails management leadership, acceptable pricing, growth, innovation, and perception of culture.
Digitally “walking into a store”, these premises should present immediate awakening of interest, staff ability, attractive packaging, and a desire to return to this site.
The rapidity of viewing online is hugely time-saving. In a flash, one can observe the body and facial products, gifting, and much more!
The above acts as anchors to one’s audience to create economic benefit.
Today’s audiences have masses of choices regarding technology, are more educated and critical than before, less loyal, and certainly digitally savvier.
Whether one produces marmite or mascara, the immediate reaction and pleasurable experience are imperative to boost sales.