It is exciting that the cosmetic industry is veering away from “artificial” as foraged items are now being used in the manufacture of cosmetics.
Innovators are taking advantage of ingredients from wild plants and unfarmed land. The result is that these ingredients offer nutrients grown in virgin, fertile soil.

Furthermore “wildcrafted” is not some mumbo-jumbo – wild plants are more resilient, unlike farmed ingredients as they have to adapt to conditions.
This ultimately makes them more potent and effective.
To illustrate the commercial advantage, one farmer utilizing a patch of his land can harvest sufficient Arnica to make 10,000 moisturizers!

Interestingly, many plants tend to evolve as climate change has its effects, and plants and herbs will continue to have beneficial results when used on the skin.
Certain serums now include these natural extracts and the Nettle leaf is rich in vitamins A and D. It too has anti-microbial and anti-inflammatory properties. Camomile can strengthen the skin’s barrier and mineral-rich seaweed, available year-round on beaches could be an alternative to Hyaluronic acid due to its super hydrating properties.

Dry and taut complexions respond well to the wild-growing Shea fruit in Nigeria and the quality of darker-skinned people tends to improve with ingredients like Moringa from Kenya, Neroli oil from Egypt, and Marula from South Africa.

Wild Rahua oil from Brazilian jungles has great moisturizing properties and is used in shampoos, conditioners, and oil treatments.
The gathering is done only by hand and no destruction of the forests occurs.

In conclusion, the use of foraged plants is nothing new. Indigenous folk has been harvesting for centuries.
This illustrates the beauty of “wild beauty” – it reverts to ancient times when human beings adapted to all climatic conditions where skincare first began.

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