BLACK FRIDAY – A SHOPPERS’ AND MERCHANDISERS’ JOY

Black Friday is like a double-edged coin, offering excellent prices to buyers while generating income for sellers.

In other words, products bought at discounted rates can be a delight for customers and a relief for merchandisers as they clear out old stock.

It is truly phenomenal—no doubt ingrained in the human psyche—that this is a shopping event not to be missed!

In the USA, Black Friday began 80 years ago, the day after Thanksgiving, and it appears this tradition continues to thrive.

Human nature revels in the joy of the unusual, though the outcome of “reckless” shopping isn’t always advantageous. The human psyche is drawn to bargains, and for some, Black Friday shopping is a dream come true.

In contrast, nothing frustrates merchandisers more than old stock sitting unsold for too long.

Some consumers may even cut back on holidays and entertainment, saving up specifically for Black Friday.

Discounts often arise from excessive or outdated stock that has lost public interest. Savings typically range from 20% to 37%, with entertainment categories being less popular.

The most sought-after products are electrical appliances, clothing, and footwear. Bulk purchases are common in the clothing sector, while more extravagant buyers are drawn to furniture and home décor items. However, extra-large television screens remain highly popular in the entertainment category.

Unfortunately, Black Friday has also been marred by extreme events, including fights, riots, stampedes, and even vehicle damage. Some shop owners have had to hire security, cutting into their profits.

Despite these challenges, Black Friday sales continue to provide a lifeline for businesses struggling with stagnant sales. It’s anticipated that this year’s event will bring positive outcomes for many.

In terms of its economic impact, sales during Black Friday are expected to contribute approximately R88 billion to the South African economy.

Don’t forget to check out Matsimela’s Black Friday sale and take advantage of the amazing deals!