Some might term it “a whiter shade of pale,” but it actually has no hue; it is opposite to black but appears within a multitude of forms, having a link with black, and therefore an achromatic colour.
White is seen in milk and snow, as well as in wedding and funeral processions. There is something “angelic” seen in the portraits of angels and delicate flowers, yet in contrast, it is associated with coldness and sterility, thus the use thereof in hospitals, clinics, and other medical facilities.
White is famous for purity, cleanliness, and innocence, and at times minimalism. Whiteness commonly creates a widening of space and shows no contempt for its colourful counterparts.
From a spiritual point of view, flawlessness and purity associated with white have connections to eternity at the closure of life.
Priests in Japan wear white robes, associated with the religion Shintoism. White is worn at Hindu funerals; one fascinating place of worship is a temple built in the shape of a lotus, a white flower.
During the Middle Ages, women craved a white complexion, which gave the impression of being associated with the upper classes.
Ethnic traditions may incorporate dreadlocks and black-and-white paint during certain ceremonies.
The production of white cosmetics can require very fine white clay, found in masks, soaps, deodorants, and scrubs.
Notwithstanding facial cosmetics, white nail varnish appeals to some, while titanium or zinc oxide forms the base of face masks and SPF sticks, including icy white, which has gained popularity.
As for the scalp, white or platinum hair is no longer considered aging; rather, icy white is all the rage! These are ideal for women who thankfully “go grey” with a silvery outgrowth.
Finally, with the beauty industry never stagnating, what lies ahead will be fascinating!