EMBRACE THE EUROPEAN BEAUTY TRENDS OF 2024: A SOUTH AFRICAN PERSPECTIVE

In the ever-evolving world of beauty and cosmetics, staying on top of the latest trends is not just a hobby but almost a necessity. While the European beauty scene may sometimes seem a bit too avant-garde for the South African taste, there’s no harm in exploring and embracing new ideas. After all, diversity in beauty is what makes it so fascinating and vibrant.

As we delve into the trends of 2024, it’s clear that European influences are making waves across the globe. From the catwalks of Paris to the streets of Milan, the makeup artists are pushing boundaries and redefining beauty norms. And for those in the modeling industry, it’s an exciting time to experiment and showcase these bold looks.

Let’s start with one of the most striking trends of the season: the “rave” makeup. Characterized by vibrant colors and exaggerated shapes, this trend is not for the faint-hearted. Thick eyeliner swept outward towards the temple, extending into a double line creates a mesmerizing effect that demands attention. And when it comes to lashes, the more dramatic, the better. Picture multiple colors incorporated into fluttery lashes, adding a playful touch to the overall look.

But fear not, for not all trends are so daring. In fact, many of the new ideas come with quick and simple methods of application, perfect for those who prefer a more understated approach. Take, for example, the lips. While the eyes may be the focal point, the lips remain fairly subdued with tones of beige, brown, and mink taking center stage. The days of bold reds are minimized to subtle hints of orange, allowing for a more balanced and harmonious look.

When it comes to complexion, the emphasis is on achieving a natural, radiant glow. Foundation is applied lightly, sidestepping the heavy, mask-like appearance of years past. Instead, a glossy product is delicately dusted over the skin, imparting a luminous sheen that looks lit from within. And let’s not forget about blush – a staple in any makeup routine. In 2024, blush is anything but subtle. Applied generously over high cheekbones, it adds a youthful flush that enhances the overall look.

And finally, we come to the highlighter – the ultimate tool for achieving that coveted lit-from-within glow. Reflecting light in all the right places, it creates the illusion of dewy, radiant skin that exudes health and vitality. Whether applied to the cheekbones, brow bones, or cupid’s bow, a well-placed highlighter is the finishing touch that completes the look.

So, whether you’re a seasoned beauty enthusiast or someone simply curious about trying something new, why not take inspiration from the European trends of 2024? After all, beauty knows no bounds, and embracing diversity is what makes it truly timeless.