It is encouraging to see that the era of mere visuals on shelves or quick cosmetic sales by consultants is becoming a thing of the past.
Attractive, glitzy packaging alone will also fade into history.
In local South African (SA) cosmetic stores, salespersons are now professionally trained to ensure that even the most challenging questions from prospective customers can be confidently answered.
The once-thriving, multi-storied department stores in SA have seen a significant decline. The retail environment has certainly evolved and adapted.
Consumers today are more savvy, thanks to the availability of information on the internet and the rise of social media influencers. These influencers, who are active and buzzing online, represent makeup artists, skincare gurus, and beauty enthusiasts. They all share one common goal: becoming the go-to experts for the latest trends, the best products, and education about all things beauty.
Not only is facial beauty a focus, but areas like feet, nails, and hair are also gaining attention. Consultants and influencers are equipped with training, expertise, and an undeniable passion for the beauty industry.
While many are focused on innovation and progress, it is unfortunate that in some less-developed countries struggling with poverty and malnutrition, little consideration is given to eco-friendly methods of production, including deforestation and sustainable packaging.
In contrast, first-world countries with higher education levels and consumer awareness are increasingly embracing recycling to enhance the planet and reduce daily costs.
A few well-known South African retailers have taken bold steps toward sustainable packaging, reducing landfill waste, and offering affordable products—often mistakenly perceived as expensive.
Another misconception is that company executives only enrich themselves when businesses thrive. However, many of these companies actively support conservation efforts, such as the Zululand Rhino Orphanage, or contribute to humanitarian aid in less fortunate circumstances. Others have even extended their support to crises such as the ongoing disasters in the Middle East.
Looking ahead, if humanity chooses to live with love, compassion, and a commitment to making a difference, much can be achieved in 2025 and beyond!