On the 22nd of March 1993 The United Nations designated this day to annually highlight the importance of water and to advocate sustainable management of this vital resource and to overcome challenges in the 21st century.
There are a multitude of reasons as to why there is so much concern regarding the future supply of water.
Populations continue to explode at an alarming rate, lakes and rivers are being polluted, wetlands are shrinking and deforestation plays a major role, not forgetting the impact of global warming.
Governments may have to consider ground water but sustainability is a problem and the issue of supplying “the bottom billion”, those in slums and impoverished areas is of major concern. Although water is a universal right, a recognition of real demand may in future be dominated by “He who is willing to pay”.
Daily mundane activities using water are barely thought of as being wasteful and people are generally very carefree in letting precious water run off. Consider how little thought is involved in filling up a swimming pool which can lose up to 3000 litres of water per month due to evaporation or cracks.
The amount of bottled drinking water purchased annually is frightening. Asides from the aspect of plastic, the energy to produce one litre, can take up to 3 litres of water!
However, regarding house-hold appliances, research shows that contrary to belief, dishwashers can be more economical, depending on how hand washing is carried out.
Perhaps readers could be having concerns about washing machines. Well one virtually waterless model is now taking the appliance industry by storm in the UK which operates with one cup of water, a pinch of detergent and 1000 plastic chips which cleanse the laundry by absorbing the water and can be reused 100 times and be recycled.
Industry requires huge amounts of water to produce the products we take so for granted.
The agricultural sector uses masses of water as does the textile industry for dyeing of fabrics just to support the colours that will currently be fashionable according to designers in the trade.
But food production has to be one of the biggest culprits of all regarding water usage, not only for that consumed but the amount of food that is thrown out worldwide which equates to leaving hundreds of taps running. The food thrown away in The USA and Europe alone could feed the world three times over. The statistics are frightening.
As for the cosmetic and toiletry industries, the thousands of products that we use annually purchase contain masses of water but there is an emerging trend to promote the conservation of water and look at new sources like the liquids in fruits. Less water will free up space for more botanicals, essential oils and potential plant saps.
In conclusion, this lackadaisical approach to the usage of water has to be a thing of the past. Responsible citizens must come to the fore, stress the need for reduction in waste and educate those less informed and make every attempt to reverse the current trends of unnecessary wastage.
MATSIMELA is in full support of this thinking & in its manufacturing process is water and environmentally savvy.
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